Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

The Value of Automation for the Digital Enterprise

Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation has focused on a specific type: the First on mechanization, the Sec ...

Evaluating an Integration Platform? Here’s what you need to know

Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be in the cloud by 2020, a 15% jump from 2017. From relinquishing the ...

5 Tips on How to Get Started With ML

Adopting machine learning (ML) has been a make-it-or-break-it scenario for today’s tech companies. According to O’Reilly Media, the state of machine learning stands with 51% of organizations cons ...

Workato Recognizes A New Generation Of Enterprise Automation Innovators

We're incredibly excited to announce our first annual customer awards program! We have so many amazing customers doing incredible things -- things that are innovative, exciting, and have an insane im ...

To Survive Disruption, Go Digital-First

It’s no secret that the digital reckoning is upon us. AI and cloud-based architecture, for example, have changed the way businesses operate and, therefore, how customers interact with their technol ...

Why Enterprise Automation Needs To Be the Strongest Link in the Logistics Chain

By Bharath Yadla, VP of Workato. The logistics industry, specifically freight movement, is going through significant changes and disruption. With big-name Silicon Valley startups like Uber and Lyf ...

Workato and Dropbox Partner to Enable Intelligent Automations

Here at Workato, we’re always working to make your job better. This year we released huge product updates, our customers gave us the highest ‘Overall Satisfaction Rating’ of all the Enterprise ...

Digital Change Agents: Mapping Out Business Systems with Erik Lopez of Lucidchart

This piece is part of our Digital Change Agents Series – Bay Area. When a business process intersects with multiple teams’ systems, how do you go about making it more efficient? Erik Lopez, ...

Want a Better MarTech Stack? Become a (M)architect.

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. Most marketers have seen the beautiful MarTech stack pictures, such as the one below from Microsoft—and felt either ...

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