According to a Business Insider study, 80% of businesses plan to use chatbots by 2020. At Workato, we’re no different; we know chatbots are crucial to the future of work. That’s why we launched Workbot for Slack in early 2016. Since its inception, we’ve expanded and improved Workbot, adding a version for Microsoft Teams … Continue Reading ⇾
In 2016, over 2.5 billion people used at least one messaging app. That’s one-third of the world’s entire population, with users ranging from your grandmother to your younger brother. Today, it’s commonplace for offices to use a messaging app for internal communication in order to coordinate meetings, share pitch decks, and plan happy hours. And … Continue Reading ⇾
When we think of innovation, we usually think of Silicon Valley, not the shipping corridors of Europe. The data, however, paints a different picture: according to Eurostat, the EU’s statistics organization, venture capital investment in Europe amounts to €35-40 billion every year. And almost half of all EU enterprises reported some form of innovation activity … Continue Reading ⇾
What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the company expended time, money, and staff on tasks technology could accomplish, he set out to integrate their complex workflows. His ultimate goal? Growth, without increased … Continue Reading ⇾
Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age group as with other demographics. To better reach them Laureate wanted to create a great mobile marketing process using Marketo to send SMS messages to prospective students. … Continue Reading ⇾
From the Weekend Warrior to the Elon Musk Fanboy, we’re sorting chatbots by personality so you can find the right one for you! There’s a bot for everything these days–and for good reason. Powered by specific rules and artificial intelligence, these digital entities are quickly transforming the way we interact with businesses, one conversation at … Continue Reading ⇾
In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers should strive for adaptive engagement: interacting with people on multiple channels, in their favorite format, in response to their demonstrated preferences. At Marketo’s Marketing … Continue Reading ⇾
Since the dawn of commerce, asking for support has had the reputation of being an unpleasant process. After all, if someone is asking for customer service, they’re probably already unhappy. Maybe there’s a problem with a product, a service, or another aspect of the customer experience, and it’s disrupting their ability to go about life per usual. That’s why … Continue Reading ⇾
May the Fourth be with you, everyone! All this Star Wars fun has us thinking: wouldn’t it be great to be a Jedi? While real-life lightsabers are probably not hitting the market anytime soon — and we’re not sure how we feel about bathrobes as a wardrobe staple — technology can make you feel like … Continue Reading ⇾
This is the final installment of our series Inside Workato’s Kitchen, where we show you how we use our own product to automate each section of our business. Connecting Services to our Development Team with JIRA and Github When the services team needs to create recipes or solve a problem for a customer that requires … Continue Reading ⇾