Author: Pamela Seaton

The Top Challenges of Modern Customer Support (And How to Solve Them)

Providing modern customer support is a challenge. The cost to acquire a customer (on average: $395 in SaaS) is more than the cost to retain a customer (on average: $12-15 for every $100 of renewal). ...

How Companies Use Enterprise Automation in the Merger and Acquisition Process

Mergers and acquisitions (M&A) have occurred at breakneck speeds in recent years. According to The New York Times, $2 trillion worth of deals were announced in the first half of 2019, with the Un ...

Logitech’s CIO on Creating Compelling Customer Experiences for B2B and B2C

At Zendesk Showcase - San Francisco, Massimo Rapparini, CIO and Head of CX at Logitech, spoke about creating compelling customer experiences for both B2B and B2C customers. Though best known as a B2C ...

How Enterprise Automation Fits Into Your Low-Code Strategy: Experts from OutSystems, Workato, and Persistent Discuss

Low-code is a visual approach to application development, enabling users of various experience to create applications for web and mobile using drag-and-drop components and model-driven logic via a gr ...

What Burnout Looks Like in Business Systems – and How to Avoid It

Everyone has had days in their career, or the average workweek, where the pressure of an upcoming deadline or project begins to mount on them. It can feel like a stack of heavy columns are weighing o ...

How Box Uses Workflow Automation to Streamline Sales, Partner Onboarding & Incident Management

Box is a leading content management and collaboration platform that integrates with thousands of apps to make it easy for users to share and collaborate on their most important content. With 1,800-pl ...

How to Enable Digital Transformation with Automation: A Guide

When it comes to digital transformation it’s no longer a question of if you should do it, but when. According to global market intelligence firm IDC, 85% of enterprise decision makers say they have ...

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing and lead follow-up. After a campaign or collecting leads ...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

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