Productivity

The Top Challenges of Modern Customer Support (And How to Solve Them)

Providing modern customer support is a challenge. The cost to acquire a customer (on average: $395 in SaaS) is more than the cost to retain a customer (on average: $12-15 for every $100 of renewal). ...

How Companies Use Enterprise Automation in the Merger and Acquisition Process

Mergers and acquisitions (M&A) have occurred at breakneck speeds in recent years. According to The New York Times, $2 trillion worth of deals were announced in the first half of 2019, with the Un ...

What Burnout Looks Like in Business Systems – and How to Avoid It

Everyone has had days in their career, or the average workweek, where the pressure of an upcoming deadline or project begins to mount on them. It can feel like a stack of heavy columns are weighing o ...

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing and lead follow-up. After a campaign or collecting leads ...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

CIO Automation Series: The Art of Automation with Autodesk & Nutanix

For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to consumer technology as the new standard: with any app or technology she uses at home, she could jus ...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

Digital Change Agents: Mapping Out Business Systems with Erik Lopez of Lucidchart

This piece is part of our Digital Change Agents Series – Bay Area. When a business process intersects with multiple teams’ systems, how do you go about making it more efficient? Erik Lopez, ...

3 Ways Business Systems Pros Can Help Their Orgs Make the Most of Chat Apps

Chat apps like Slack, Microsoft Teams, and Cisco Spark promise to revolutionize the way employees work. In fact, Gartner predicts that by the end of 2022, 70% of teams will rely on chat apps as their ...

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