Marketing

How Artificial Intelligence Can Help You Automatically Create and Enrich Event Leads

Sometimes you hit the sweet spot of being both novel and useful at the same time - something that marketers like myself might consider to be tradeshow gold. And at this year’s Dreamforce, I think we ...

The Top Automations and Integrations Requested by Salesforce Users

Salesforce users are some of the most innovative people on the planet. They’re constantly looking for new ways to enhance and extend the power of the Salesforce platform, whether they use it for sal ...

What Airbnb Can Teach Us About Scaling Business Processes During Hypergrowth

In the past ten years, companies have been able to expand and scale at a pace never seen before, prompting the Harvard Business Review to coin the term “hypergrowth.” For most people, the phras ...

Assigning and Enriching Leads in Salesforce from Slack with Leadbot

A big challenge for many sales teams is lead management—especially triaging new inbound leads. When a new prospect gets in touch or signs up for a free trial, you want to leverage that moment to con ...

Automation Has Already Changed Your Job. Here’s How.

According to Pew Research, about 70% of Americans are wary of a world in which machines execute tasks instead of humans. Clearly, “automation” is a scary word for a lot of people. But automa ...

You Don’t Need a Data Scientist to Be a Data-Driven Business

In 2018, there are more business tools and resources than ever before. From marketing and sales to HR and ChatOps, the cloud revolution has equipped companies to be more efficient while growing like n ...

How to Make Slack Your Event Management Hub

Eventbrite is a great way to manage your corporate events and it's no secret that syncing Eventbrite with other key apps like your CRM, email marketing app, and Slack can lead to greater productivity ...

5 Ways to Increase Productivity in the Marketing Department

The marketing department is a key player when it comes to growing any business. From ad campaigns to events and email marketing, there’s a lot on the marketing team’s plate on any given day. As a ...

How Agile Project Management and Automation Helped Laureate International Universities Increase Prospective Student Enrollment

Laureate Education, Inc. is the largest global network of degree-granting higher education institutions, with more than one million students enrolled across nearly 70 institutions in 23 countries at c ...

Using Apigee and Workato Together for Smarter Workflows

API-enabled systems are the foundation for digital transformation; they’re key to getting your apps and systems to talk to one another. Because most businesses use a variety of APIs everyday, API ma ...

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