Marketing

How This Lean Company Used QuickBase and Workato to Stay On Top of Cash-flow and Trigger Drip-Marketing Campaigns

What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the company e ...

Mobile Marketing: How Laureate International Universities Automatically Send SMS and Sort the Responses in Marketo

Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age group ...

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers should ...

Master Your MarTech Stack: How Edible Blooms Implemented Targeted Email Marketing with Magento

Edible Blooms, an Australian flower and gift company, wanted to integrate Marketo with their eCommerce platform Magento. They worked with consultants at Hoosh Marketing to make it happen. Edible Bloo ...

Master Your MarTech Stack: How Box Automated Partner Onboarding

When Box, the popular online file sharing and content management service for businesses, started their new Partner Program, they immediately experienced an overwhelming number of applicants. Julien Ba ...

Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration

Having a 360-degree view of marketing insights is an important factor in B2C core, and the American Kennel Club (AKC), one of the best known purebred dog registries, wanted to optimize those insight ...

3 Ways to Experience Slack’s New Message Menus

Slack, a digital workplace that connects users to the people and tools they work with everyday, unveiled its new Message Menus feature today. Since its initial release in 2013, Slack’s popularity ha ...

Channel Surfing: Hiten Shah on Marketing Channels and Intelligent Growth

To withstand the test of time, a great product must be marketed effectively. But marketing is tricky -- you must sort through the plethora of available marketing channels and choose the ones that work ...

Marketing Automation: Real Time Email Marketing

This is part of our series Inside Workato’s Kitchen where we show you how we use our own product to automate each section of the business. Real Time Email Marketing Lists Keeping Intercom and Con ...

4 Ways You Can Increase Your Email Marketing Impact Today

Email Marketing is one of most low-cost, high-yield forms of marketing there is, so it's no surprise that people are constantly trying to improve their numbers. Email marketing apps are a huge help in ...

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