Thought Leadership

You Don’t Need a Data Scientist to Be a Data-Driven Business

In 2018, there are more business tools and resources than ever before. From marketing and sales to HR and ChatOps, the cloud revolution has equipped companies to be more efficient while growing like n ...

Why the Great Slack Outage of 2018 Shouldn’t Scare You

Late last week, collaboration app Slack experienced a three-hour outage that affected some of their users. Though the outage was fairly short, it inspired satirical articles about how devastating life ...

5 Ways to Increase Productivity in the Marketing Department

The marketing department is a key player when it comes to growing any business. From ad campaigns to events and email marketing, there’s a lot on the marketing team’s plate on any given day. As a ...

Here’s How to Tell If You’ve Outgrown Zapier

Traditionally, building integrations has been challenging for non-technical employees. Over the past ten years, however, the no-code revolution has empowered many more people to create custom integrat ...

4 Easy Ways Digital Workers Can Work Smarter in 2018

From standing desks and unlimited vacation policies to integrated MarTech stacks and IoT, businesses everywhere are redefining how (and where!) employees work. The future of work isn’t a far-off dre ...

3 Trends That Are Redefining Enterprise Integration

In my 20+ years in the tech space, I’ve noticed that many businesses face the same challenges when it comes to integration. Most notably, they’re increasingly dissatisfied with the traditional app ...

Rethinking the Customer Journey in the Digital Age

In 2018, most companies are familiar with the concept of the customer journey: the process of selection, from brand awareness to making a purchase and becoming a repeat buyer. For the past ten years, ...

Workato Recognized as a Leader as It Debuts In 2018 Magic Quadrant for Enterprise iPaaS

Looking to download the 2018 Gartner Magic Quadrant for iPaaS report? Click here. We’re thrilled that Gartner has recognized Workato as a leader in the 2018 Gartner Magic Quadrant (MQ) for Enterp ...

Is Your IT Team Always On Call? Automation Can Help.

IT is one of the few teams where crisis management is a large part of the job. Because IT issues can have serious consequences and are often time-sensitive, it’s not uncommon for a team member to be ...

The significance of Mulesoft’s acquisition to the integration market

Salesforce's acquisition of Mulesoft at an astounding 16x forward multiple is a strong indicator of the significant and growing role of Integrations in digital transformation. The rationale behind the ...

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