Marketo

3 Reasons to Automate Your Sales Pipeline Besides More Sales

Everyone wants to sell more, and automating your sales pipeline will certainly help you do so. It is, however, far from the only benefit to be had! Pipeline management is key to managing and evaluatin ...

How to Set Up The 3 Most Essential eCommerce Integrations – Zero Code Required

eCommerce is here to stay, and eCommerce integration will play a big role in its growth. According to Shopify, online sales in the US will reach $523 billion by 2020. That represents a huge share of a ...

5 Ways to Increase Productivity in the Marketing Department

The marketing department is a key player when it comes to growing any business. From ad campaigns to events and email marketing, there’s a lot on the marketing team’s plate on any given day. As a ...

How Agile Project Management and Automation Helped Laureate International Universities Increase Prospective Student Enrollment

Laureate International Universities is a network of campus-based and online universities spanning 20 countries and offering undergraduate and graduate degree programs to over one million students worl ...

How Workbot Gives People.ai Powerful Control Over their Marketo Data in Slack

People.ai is the first AI platform for data-driven sales and marketing leaders in the enterprise. The company helps businesses like Zoom, MuleSoft, Gainsight, and more align their sales and marketing ...

How Rapid7 Uses Workato for Slackbot and Q2O Automation with NetSuite and Salesforce

Rapid7 (NASDAQ: RPD) is a leading provider of analytics solutions for security and IT operations. With over 7000 clients across more than 120 countries, the firm specializes in vulnerability managemen ...

How Puppet Democratized Integration Ownership with Workato

Puppet is a configuration automation software company with offices in 8 cities around the world. With a user base of more than 40,000 companies—including more than 75% of the Fortune 100—it sets t ...

The Top 10 No-Code Apps for Your Workflow

According to John Rymer, VP and Principal Analyst at Forrester Research, a heavy reliance on code is insufficient for meeting the changing demands of modern businesses. “If we rely solely on coding, ...

Mobile Marketing: How Laureate International Universities Automatically Send SMS and Sort the Responses in Marketo

Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age group ...

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers should ...

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