The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

CIO Automation Series: The Art of Automation with Autodesk & Nutanix

For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to consumer technology as the new standard: with any app or technology she uses at home, she could jus ...

How Infinidat Uses 200+ Workato Automations to Rapidly Scale HR, eCommerce, and IT Operations

Infinidat is an Israeli-American enterprise data storage company. Founded by a team of storage industry experts, the company supports numerous Global 1000 companies. Infinidat empowers its customers ...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

The Value of Automation for the Digital Enterprise

Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation has focused on a specific type: the First on mechanization, the Sec ...

Evaluating an Integration Platform? Here’s what you need to know

Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be in the cloud by 2020, a 15% jump from 2017. From relinquishing the ...

5 Tips on How to Get Started With ML

Adopting machine learning (ML) has become a make-it-or-break-it scenario for today’s tech companies. According to O’Reilly Media, the state of machine learning stands with 51% of organizations co ...

Workato Recognizes A New Generation Of Enterprise Automation Innovators

We're incredibly excited to announce our first annual customer awards program! We have so many amazing customers doing incredible things -- things that are innovative, exciting, and have an insane im ...

To Survive Disruption, Go Digital-First

It’s no secret that the digital reckoning is upon us. AI and cloud-based architecture, for example, have changed the way businesses operate and, therefore, how customers interact with their technol ...

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