How Box Uses Enterprise Automation to Streamline Sales, Partner Onboarding & Incident Management

Box is a leading content management and collaboration platform that integrates with thousands of apps to make it easy for users to share and collaborate on their most important content. With 1,800-pl ...

How to Enable Digital Transformation with Automation: A Guide

When it comes to digital transformation it’s no longer a question of if you should do it, but when. According to global market intelligence firm IDC, 85% of enterprise decision makers say they have ...

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing and lead follow-up. After a campaign or collecting leads ...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

CIO Automation Series: The Art of Automation with Autodesk & Nutanix

For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to consumer technology as the new standard: with any app or technology she uses at home, she could jus ...

How Infinidat Uses 200+ Workato Automations to Rapidly Scale HR, eCommerce, and IT Operations

Infinidat is an Israeli-American enterprise data storage company. Founded by a team of storage industry experts, the company supports numerous Global 1000 companies. Infinidat empowers its customers ...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

The Value of Automation for the Digital Enterprise

Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation has focused on a specific type: the First on mechanization, the Sec ...

Evaluating an Integration Platform? Here’s what you need to know

Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be in the cloud by 2020, a 15% jump from 2017. From relinquishing the ...

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