There are 3 main categories of software users: small to medium-sized business (SMB), enterprise, and consumer. Tools best suited for an enterprise might be too complicated for an SMB or too expensive for a consumer, while the apps that some SMBs and consumers like are far too simplistic or don’t have high enough security measures for enterprises to even consider. Eventbrite is one of the few apps that truly has a user base encompassing all three of these spaces.
Because of Eventbrite’s wide user base, people might be surprised to find how many enterprises rely on Eventbrite for the ticketing of their conferences, webinars, and events. However, because of Eventbrite’s built in community and easy to use interface, it’s an ideal ticket vendor for all companies large and small. Still, any ticketing app is only useful if the attendees and their information can make it into your CRM and marketing apps with minimal effort. These 5 integrations help you do that.
1. Automatically Create a Campaign, Contact, and Campaign Member in Salesforce
A simple integration that moves an Eventbrite attendee into Salesforce as a new lead is great, but probably won’t cut it for most enterprises and larger nonprofits. Enterprises often have a great number of attendees and customers to keep track of and therefore, more complex marketing segmentation. An integration that will automatically search for the corresponding campaign in Salesforce and add the attendee as a campaign member eliminates the need to sort them out later or worry about emailing something irrelevant to an event attendee. If your information is correctly sorted in your CRM, you’re guaranteed to have cleaner and better results as you move your data throughout your apps.
2. Send Eventbrite Information Straight to your Marketing Apps like Hubspot and Marketo
Maybe you want to send your attendees straight into your marketing apps so your email and leads lists can be as close to real time as possible. Instead of sending the attendees to your CRM first, you can send them to Hubspot or Marketo as people register, then use another integration to send them to your CRM. If you use Hubspot, you can easily send your event attendee’s First name, Last name, Email and website URL to a Hubspot Contact and also customize the integration to send more details.
If you want to be made aware of each new lead, you can receive an email each time the new attendee isn’t found in Marketo. If the attendee’s email already exists in Marketo, you can automatically add the registered attendee as a lead in Marketo and add it to a program.
OR you can send your lead to Salesforce and Marketo at the same time.
The sooner your attendees are correctly sorted the sooner you can get the right marketing and event information to their inboxes. This makes communicating with your event attendees easier and helps them get excited for the event.
3. Get Eventbrite notifications in Slack
Often enterprise companies are made up of several departments with different functions. Slack helps to alleviate the silos between departments and integration can make sure the rest of the company is up to date with the events team’s activities. Automatic Slack notifications when a new event is created or a new attendee registers helps people gain an overview of the company’s lead gathering and helps the sales and customer success team keep track of the participation from current clients in the events.
4. Automatically Publish Your Events to Facebook
If you have a recurring event like a webinar this integration is a great way to ensure you never forget to promote it. Each time you create a new event in Eventbrite, Facebook will automatically post with the message you designate and the details of the event (like what time, where, a link etc.) that you choose.
5. Add Attendees to Salesforce and MailChimp at the Same Time
You can ensure your email marketing and CRM are updating in one workflow. When a new attendee registers for your Eventbrite event, you can add their information to Salesforce or update their existing information in Salesforce. Then add their email to MailChimp as a subscriber to a campaign of your choice.
6. Keep Your Funds Up to Date By Sending Eventbrite Info to QuickBooks and Salesforce
If you are charging for tickets the smartest integration may be to send all ticketing info into both QuickBooks and Salesforce in one workflow. That means the funds from your ticket funds will be factored into your budget in near real time and your attendees will be automatically sorted into your CRM. That means no reconciling your ticket sales or manually entering an attendee list.
How do you Set up These Integrations Without Straining Your Dev Team?
Integration saves you time, reduces errors and gives you up to date information on demand, making your event a surefire success. Bad data or forgotten data can be nearly impossible and very costly to fix in a large enterprise with so many apps and employees. Sharing data between these apps is an even larger difficulty. Workato is an integration platform that solves the biggest problem in enterprise – app silos. The average organization uses more than 600 cloud apps, requiring massive manpower to integrate. This trickles down to Eventbrite as well. Unless you dedicate development time, there aren’t many options for a truly robust integration between Eventbrite and other business apps that operate at the level needed for enterprise users. That’s why Workato is in a truly unique position as a platform with enterprise-grade security that can perform complex and powerful integration without any code.
As an easy, self-service way to integrate cloud and on-premise applications for all types of businesses – SMBs to Fortune 500 companies – Workato is made for all to enjoy. Every business deserves to take advantage of great security and high powered integrations, and when it comes to Eventbrite, you won’t find a more powerful integration on the market!