Productivity

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing and lead follow-up. After a campaign or collecting leads ...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

CIO Automation Series: The Art of Automation with Autodesk & Nutanix

For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to consumer technology as the new standard: with any app or technology she uses at home, she could jus ...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

Digital Change Agents: Mapping Out Business Systems with Erik Lopez of Lucidchart

This piece is part of our Digital Change Agents Series – Bay Area. When a business process intersects with multiple teams’ systems, how do you go about making it more efficient? Erik Lopez, ...

3 Ways Business Systems Pros Can Help Their Orgs Make the Most of Chat Apps

Chat apps like Slack, Microsoft Teams, and Cisco Spark promise to revolutionize the way employees work. In fact, Gartner predicts that by the end of 2022, 70% of teams will rely on chat apps as their ...

A Guide to Slack Workflows and the Tools that Enable Them

Today, businesses and their internal culture are defined by the pervasive workflows used across their organization and business apps, and with their customers and partners. These workflows follow the ...

How to Write a Compelling Business Systems Job Description

A 2017 McKinsey report predicted that as many as 800 million jobs could be lost worldwide to automation by 2030. But while automation will eliminate some jobs, the World Economic Forum foresees that ...

Digital Change Agents: Building Business Systems From the Ground Up with Brian Flood of Fastly

This piece is part of our Digital Change Agents Series – Bay Area. How does a business systems team go from a nascent function to a key part of a company’s growth strategy? Brian Flood, Dir ...

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