Marketing

What Airbnb Can Teach Us About Scaling Business Processes During Hypergrowth

In the past ten years, companies have been able to expand and scale at a pace never seen before, prompting the Harvard Business Review to coin the term “hypergrowth.” For most people, the phras ...

Assigning and Enriching Leads in Salesforce from Slack with Leadbot

A big challenge for many sales teams is lead management—especially triaging new inbound leads. When a new prospect gets in touch or signs up for a free trial, you want to leverage that moment to con ...

Automation Has Already Changed Your Job. Here’s How.

According to Pew Research, about 70% of Americans are wary of a world in which machines execute tasks instead of humans. Clearly, “automation” is a scary word for a lot of people. But automa ...

You Don’t Need a Data Scientist to Be a Data-Driven Business

In 2018, there are more business tools and resources than ever before. From marketing and sales to HR and ChatOps, the cloud revolution has equipped companies to be more efficient while growing like n ...

How to Make Slack Your Event Management Hub

Eventbrite is a great way to manage your corporate events and it's no secret that syncing Eventbrite with other key apps like your CRM, email marketing app, and Slack can lead to greater productivity ...

5 Ways to Increase Productivity in the Marketing Department

The marketing department is a key player when it comes to growing any business. From ad campaigns to events and email marketing, there’s a lot on the marketing team’s plate on any given day. As a ...

How Agile Project Management and Automation Helped Laureate International Universities Increase Prospective Student Enrollment

Laureate Education, Inc. is the largest global network of degree-granting higher education institutions, with more than one million students enrolled across nearly 70 institutions in 23 countries at c ...

Using Apigee and Workato Together for Smarter Workflows

API-enabled systems are the foundation for digital transformation; they’re key to getting your apps and systems to talk to one another. Because most businesses use a variety of APIs everyday, API ma ...

5 Integrations You Can Set Up In 2 Minutes or Less

Since its inception, integration has traditionally been the domain of technical experts. Integration tools have been code-heavy, and the integrations created with them were built to last. Today, bu ...

Rethinking the Customer Journey in the Digital Age

In 2018, most companies are familiar with the concept of the customer journey: the process of selection, from brand awareness to making a purchase and becoming a repeat buyer. For the past ten years, ...

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