Marketing

How Agile Project Management and Automation Helped Laureate International Universities Increase Prospective Student Enrollment

Laureate International Universities is a network of campus-based and online universities spanning 20 countries and offering undergraduate and graduate degree programs to over one million students worl ...

Using Apigee and Workato Together for Smarter Workflows

API-enabled systems are the foundation for digital transformation; they’re key to getting your apps and systems to talk to one another. Because most businesses use a variety of APIs everyday, API ma ...

5 Integrations You Can Set Up In 2 Minutes or Less

Since its inception, integration has traditionally been the domain of technical experts. Integration tools have been code-heavy, and the integrations created with them were built to last. Today, bu ...

Rethinking the Customer Journey in the Digital Age

In 2018, most companies are familiar with the concept of the customer journey: the process of selection, from brand awareness to making a purchase and becoming a repeat buyer. For the past ten years, ...

How Workbot Gives People.ai Powerful Control Over their Marketo Data in Slack

People.ai is the first AI platform for data-driven sales and marketing leaders in the enterprise. The company helps businesses like Zoom, MuleSoft, Gainsight, and more align their sales and marketing ...

No Department Left Behind: Why Automation Is Crucial to Every Team

In 2018, businesses will waste $900 billion in digital transformation spending, because 70% of digital initiatives won’t achieve their goals. In the wake of these numbers, many organizations are ask ...

5 Companies Using Workato to Democratize Integration

In 2018, businesses will spend $1.3 trillion on digital transformation projects. At the same time, 70% of these initiatives will not reach their stated goals. With over $900 billion in spending was ...

What Customer Ops Looks Like At Four Real-World Companies

Throughout every business, dedicated teams work behind-the-scenes to streamline key processes. Marketing ops, for example, works to drive the marketing department by measuring and optimizing marketing ...

How Logitech’s Ultimate Ears Pro Scaled Their Digital Marketing

When it comes to computer hardware, Logitech is a household name. A public company with over 3,500 employees in offices across Europe, Asia, and the Americas, they’re historically best known for the ...

How Every Department Can Use Slack and Workbot for a More Productive 2018

As much as we try to maximize efficiency, we’re only human. We’re inherently bad at multitasking; only 2% of the population can multitask effectively according to Psychology Today. When we jump fr ...

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