Marketing

What Marketing Automation Means Today and How You Can Leverage It

As a marketer, you’re playing an increasingly important role at each stage of the customer lifecycle. You’re being tasked with helping customer success and support keep customers happy; you’ ...

3 Reasons Why Marketing Ops Should Enable Cross-Channel Personalization

This is a guest post from Alyssa Jarrett, Director of Brand & Content Marketing at Iterable Although theoretically, it sounds enticing to have a “one-stop shop” that could solve all your m ...

The State of AI Marketing and Sales

Amid the buzz surrounding AI (a Gartner survey in 2018 reports that “11% of marketing technology executives reported AI as their top choice as the technology that would have the most impact on thei ...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth than their peers. By selecting one or two high-value customer ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP), how are you comparing your options? Are you looking at featur ...

How AlphaSys Creates Complex, Agile Integrations Without Burdening Their Developer Team

AlphaSys is a rapidly-growing IT consulting and professional services firm headquartered in Sydney, Australia. Though they started as an IT infrastructure company, they have grown to now focus on clo ...

How Artificial Intelligence Can Help You Automatically Create and Enrich Event Leads

Sometimes you hit the sweet spot of being both novel and useful at the same time - something that marketers like myself might consider to be tradeshow gold. And at this year’s Dreamforce, I think we ...

The Top Automations and Integrations Requested by Salesforce Users

Salesforce users are some of the most innovative people on the planet. They’re constantly looking for new ways to enhance and extend the power of the Salesforce platform, whether they use it for sal ...

What Airbnb Can Teach Us About Scaling Business Processes During Hypergrowth

In the past ten years, companies have been able to expand and scale at a pace never seen before, prompting the Harvard Business Review to coin the term “hypergrowth.” For most people, the phras ...

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