Marketing

How Workbot Gives People.ai Powerful Control Over their Marketo Data in Slack

People.ai is the first AI platform for data-driven sales and marketing leaders in the enterprise. The company helps businesses like Zoom, MuleSoft, Gainsight, and more align their sales and marketing ...

No Department Left Behind: Why Automation Is Crucial to Every Team

In 2018, businesses will waste $900 billion in digital transformation spending, because 70% of digital initiatives won’t achieve their goals. In the wake of these numbers, many organizations are ask ...

5 Companies Using Workato to Democratize Integration

In 2018, businesses will spend $1.3 trillion on digital transformation projects. At the same time, 70% of these initiatives will not reach their stated goals. With over $900 billion in spending was ...

What Customer Ops Looks Like At Four Real-World Companies

Throughout every business, dedicated teams work behind-the-scenes to streamline key processes. Marketing ops, for example, works to drive the marketing department by measuring and optimizing marketing ...

How Logitech’s Ultimate Ears Pro Scaled Their Digital Marketing

When it comes to computer hardware, Logitech is a household name. A public company with over 3,500 employees in offices across Europe, Asia, and the Americas, they’re historically best known for the ...

How Every Department Can Use Slack and Workbot for a More Productive 2018

As much as we try to maximize efficiency, we’re only human. We’re inherently bad at multitasking; only 2% of the population can multitask effectively according to Psychology Today. When we jump fr ...

How Salesforce Ohana Became One of the Strongest Case Studies for Effective Community Building

If you’ve visited San Francisco recently, chances are you’ve seen a glassy new skyscraper rising above the city. At 61 stories tall, the almost-finished Salesforce Tower will soon be the second-ta ...

3 Lessons We Learned From Dreamforce 2016

As Dreamforce, the annual conference for Salesforce, quickly approaches we started reflecting on our own time at Dreamforce 2016. If you aren't familiar with us, Workato is an enterprise-grade, intell ...

10 Questions to Ask Yourself Before Creating an Industry Survey

Industry surveys—surveys of a particular field—are a valuable tool for any enterprise. They can help you gain insight into your field, hone your product to meet customer needs, and identify emergi ...

How Intelligent Integration and AI Help HCSS Revolutionize the Construction Industry

HCSS is a leading software company for the construction industry. The company offers solutions for estimation and bidding, time card and job analysis, dispatching and scheduling, equipment maintenance ...

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