Marketing

How MailChimp And Droga5 Created The Year’s Weirdest Ad Campaign

In the past 8 years, MailChimp, an email automation platform, has gone from SMB darling to mainstream royalty. How? By creating the year’s weirdest campaign: “Did You Mean MailChimp?” MailChimp ...

8 Automation Stats Every CIO and Operations Employee Should See

In our increasingly digital age, automation is synonymous with driverless cars and robots in the checkout queue. But automation can also mean added assistance in the workplace, especially with menial ...

The Top 10 No-Code Apps for Your Workflow

According to John Rymer, VP and Principal Analyst at Forrester Research, a heavy reliance on code is insufficient for meeting the changing demands of modern businesses. “If we rely solely on coding, ...

How This Lean Company Used QuickBase and Workato to Stay On Top of Cash-flow and Trigger Drip-Marketing Campaigns

What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the company e ...

Mobile Marketing: How Laureate International Universities Automatically Send SMS and Sort the Responses in Marketo

Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age group ...

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers should ...

Master Your MarTech Stack: How Edible Blooms Implemented Targeted Email Marketing with Magento

Edible Blooms, an Australian flower and gift company, wanted to integrate Marketo with their eCommerce platform Magento. They worked with consultants at Hoosh Marketing to make it happen. Edible Bloo ...

Master Your MarTech Stack: How Box Automated Partner Onboarding

When Box, the popular online file sharing and content management service for businesses, started their new Partner Program, they immediately experienced an overwhelming number of applicants. Julien Ba ...

Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration

Having a 360-degree view of marketing insights is an important factor in B2C core, and the American Kennel Club (AKC), one of the best known purebred dog registries, wanted to optimize those insight ...

3 Ways to Experience Slack’s New Message Menus

Slack, a digital workplace that connects users to the people and tools they work with everyday, unveiled its new Message Menus feature today. Since its initial release in 2013, Slack’s popularity ha ...

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