Productivity

3 Ways You Can Use Marketing Automation to Improve Your Events

More than half of marketing leaders (60%) believe that events are the most important marketing channel for hitting their business goals. Despite its perceived value, the same study found that the ...

Introducing Automation Institute: How Getting Certified Can Help You in Your Current Role—and Beyond

Since joining Workato earlier this year, I—along with my team—have been tasked with building a program that can help anyone, regardless of background, learn how automations can benefit them, thei ...

What is Data Integration? And How Can You Implement It?

As organizations scale, they rely on a growing number of systems for collecting and storing data. The average enterprise, for example, uses nearly 300 SaaS applications across their organization. ...

SaaS Integration: What It is and 3 Reasons Why It’s Important

Software-as-a-service (SaaS) applications have come to dominate organizations’ technology stacks. Work in sales? You more than likely use a customer relationship management (CRM) platform. Work ...

4 Salesforce Integrations that Can Help You Route Leads Seamlessly

When we studied the lead response times of 114 B2B organizations, we found that 99% of them took longer than 5 minutes to respond to an inbound lead.  That might not seem like a big deal—bu ...

iPaaS vs ETL: A look at Their Key Differences

The average organization uses more than 130 applications, and the figure is growing 30% year-over-year.  As companies try to make the most of their growing app ecosystem, they’ve turned to ...

3 Marketo App Integrations that Can Help You Nurture Leads More Effectively

Marketo allows you to capture, engage, and keep tabs on leads in a number of ways.  Is a lead returning to your site? Use Marketo to display landing pages that cater to their interests. Is a ...

5 Salesforce Integrations that Can Help Your Nonprofit Scale

Salesforce can play a central role in any nonprofit's day-to-day operations through its Nonprofit Success Pack (a customized version of the popular CRM). It’s where employees can track and engag ...

What is API integration? And Why is It important?

When data can’t move freely between your apps, harmful business consequences emerge.  Employees will have to navigate between apps just to find the data they’re looking for; they’ll hav ...

Content Automation: What It is and Why It’s Important

Nothing is worse than publishing a piece of content and seeing it yield poor results. The experience can demotivate those who worked on it, and, if it proves to be a pattern, it can prevent your t ...

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