Thought Leadership

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers should ...

BizOps Automation: Connecting the Service and Development Teams

This is the final installment of our series Inside Workato’s Kitchen, where we show you how we use our own product to automate each section of our business. Connecting Services to our Development ...

BizOps Automation: Engineering, Reporting, and Partner Onboarding

This is part of our series Inside Workato’s Kitchen, where we show you how we use our own product to automate each section of our business. Enhancing Development and Engineering Auto-requesting pr ...

Looking Forward: Digital Literacy and Women

During Women’s History Month, we highlighted several of our amazing female team members here at Workato. Women’s expanding role in tech is something we’ve been thinking about throughout the life ...

Channel Surfing: Hiten Shah on Marketing Channels and Intelligent Growth

To withstand the test of time, a great product must be marketed effectively. But marketing is tricky -- you must sort through the plethora of available marketing channels and choose the ones that work ...

BizOps Automation: Improving Collaboration Between Departments

This is part of our series Inside Workato’s Kitchen, where we show you how we use our own product to automate each section of our business. Collaboration between several departments and the a ...

MuleSoft: Why the MuleSoft IPO Matters for the Future of Business Software

Mulesoft’s IPO is being closely watched as one of the first enterprise software IPOs of the year. But MuleSoft is not a household name with a highly visible product like some of the other big IPOs t ...

“Business Is A Community:” David Spinks of CMX Media on the Value of Early Adopters

Just as it takes a village to raise a child, it takes an early adopter community to grow a successful brand - one where members feel appreciated and heard. Community architect David Spinks is an exper ...

Sales Automation: Opportunity Data Population and Smart Customer Onboarding

This piece is part of our series Inside Workato’s Kitchen where we show you how we use our own product to automate each section of the business. The process of lead gathering can fall into severa ...

Women and the Future of Work: Leadership in an Evolving Workplace

The workplace is changing. Suddenly, it’s trendy to offer ping-pong tables, gym reimbursements, and even free beer. The most meaningful shift, however, comes in the form of more flexible work polici ...

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