How HubSpot Saved $60K from Day 1 of Using Workato

HubSpot is a $675M+ revenue, leading marketing, sales and customer service platform for growing businesses that was founded in 2006. The company’s rocketship trajectory meant that they are intimate ...

Intent Data: What It Is and 3 Ways to Use It Effectively

How do you know when a prospect is ready to buy? When is a customer likely to churn? And how can you tell when a customer wants to buy more? You can’t answer these questions by reading your cust ...

How Finance Automation Has Evolved and 4 Steps for Implementing It

Your finance team likely stays in the office well after hours. The work that’s keeping them most busy, however, is probably manual and tedious—whether it’s transferring journal entries to a ...

IT Automation: What It Is and 3 Examples that Highlight Why It’s Critical

Your IT department is the backbone of your organization. Your team supports lines of businesses’ systems, provides new hires with the equipment and applications they need to be successful, answe ...

5 Reasons Why Our 2nd Annual Biz Systems Magic Conference Can’t Be Missed!

The first and only conference for business systems professionals is back for its 2nd year on August 5th!  We’re doubling down on making this year’s event as valuable as possible.  ...

3 Tips for Migrating to a Low-Code Automation Platform

You’ve decided to migrate from your existing automation platform to another that’s more accessible, flexible, and powerful. The new platform will transform how your organization performs key b ...

What Marketing Automation Means Today and How You Can Leverage It

As a marketer, you’re playing an increasingly important role at each stage of the customer lifecycle. You’re being tasked with helping customer success and support keep customers happy; you’ ...

3 Zoom Automations to Help Marketing, Sales, and HR Thrive in the WFH Era

We’ve come to rely on Zoom for all types of professional activities, from interviewing candidates to hosting events to demo’ing our products to prospects. The question isn’t whether your org ...

Integration Platform as a Service (iPaaS) vs API Management: Why You Need Both

Many organizations that already rely on an Integration Platform as a Service (iPaaS) to integrate applications and data remain unconvinced of the necessity of using an API management system concurren ...

How to Build a Security Culture in Your Organization

It’s critical that your organization protects customers’ data, as it helps you retain their trust as well as their business. To help safeguard it, you’ll need to implement a strong security ...

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