3 Marketo App Integrations that Can Help You Nurture Leads More Effectively

Marketo allows you to capture, engage, and keep tabs on leads in a number of ways.  Is a lead returning to your site? Use Marketo to display landing pages that cater to their interests. Is a ...

5 Salesforce Integrations that Can Help Your Nonprofit Scale

Salesforce can play a central role in any nonprofit's day-to-day operations through its Nonprofit Success Pack (a customized version of the popular CRM). It’s where employees can track and engag ...

What is API integration? And Why is It important?

When data can’t move freely between your apps, harmful business consequences emerge.  Employees will have to navigate between apps just to find the data they’re looking for; they’ll hav ...

Workato. The Rebrand.

“Branding doesn’t matter when you have a great product.”  This is a common belief among many brilliant companies when they’re starting up. And with so many articles on marketing trick ...

Content Automation: What It is and Why It’s Important

Nothing is worse than publishing a piece of content and seeing it yield poor results. The experience can demotivate those who worked on it, and, if it proves to be a pattern, it can prevent your t ...

How KyoChon’s Finance Team Saves 4 Hours a Day with a Single Recipe

KyoChon is a leader in the Korean F&B space with a single mission—to deliver authentic, delicious fried chicken. Since its establishment, KyoChon has served close to 50,000 customers in over 1, ...

Offboarding Automation: What It is and How to Implement It

More than half of employees who leave an organization take valuable information with them.  This can adversely impact your organization in all sorts of ways, from violating compliance regulat ...

3 Marketing Automations that Can Help Drive More Donations to Your Nonprofit

Like any nonprofit, your organization needs a healthy stream of donations over time in order to make good on its mission. You can inspire past donors to contribute further and persuade potential d ...

A CIO’s Perspective on IT Strategy & Spend During the Pandemic

In this edition of the CIO newsletter, Mark Settle (7X CIO and author) had a virtual sit down with Trish Bousfield (CIO of Syneos Health) to chat about how the pandemic has impacted IT programs and d ...

How Avid Successfully Replaced Its Legacy ESB Solution with Workato

Avid Technology, Inc.—a US-based technology company that develops tools to enable the creation, management, storage, and distribution of film, television, and music—found itself in a difficult si ...

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